Home » Marketing Guide For New Businesses by C.P. Sennett
Marketing Guide For New Businesses C.P. Sennett

Marketing Guide For New Businesses

C.P. Sennett

Published February 13th 2012
ISBN :
Kindle Edition
40 pages
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 About the Book 

Start-ups and new businesses need to know how to market their goods and services but what actually is Marketing and how do you do it?This guide written by business start-up guru C P Sennett will introduce you to the main considerations of marketingMoreStart-ups and new businesses need to know how to market their goods and services but what actually is Marketing and how do you do it?This guide written by business start-up guru C P Sennett will introduce you to the main considerations of marketing in a down-to-earth and practical way.Learn:What is Marketing - Including the marketing mix and the micro and macro marketing environments.Market Research - What are the different ways and when do you use the Internet or Questionnaires or Focus groups?Branding - Why have a brand? How do you establish one? Does it need to cost a lot? What are all the components?Pricing Strategy - Do you know the differences between Cost-plus, Market-orientated, Penetration and Premium pricing? And which one will be right for you?Promotion - Did you know there are many places you can advertise and you can advertise in many ways. Would cold calling be better than leaflet drops? Would the Internet be better than Networking. Learn about 15 different routes to market...Strategy - Its corny but if you fail to plan you may be planning to fail... Understand the importance of having and maintaining a strategy.