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Small Business E-Commerce Management Ian Chaston

Small Business E-Commerce Management

Ian Chaston

Published January 3rd 2004
ISBN : 9781403912329
Paperback
300 pages
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 About the Book 

E-commerce for Small Business uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research managementMoreE-commerce for Small Business uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.